Communications Manager

Key responsibilities

1. Plan campaigns and protect our brand

• Support communications planning and coordinate delivery across Citizens Advice Liverpool, ensuring activity contributes to organisational and fundraising priorities.

• Coordinate the consistent, accessible and inclusive use of CAL’s brand identity and messaging across all channels.

• Plan and deliver audience-led communications for campaigns, advocacy, fundraising and stakeholder engagement.

• Use audience insight, research and performance data to improve activity and produce practical recommendations.

• Provide specialist communications advice and support to the CEO and Senior Leadership Team, escalating strategic or sensitive matters appropriately.

2. Build our profile and relationships

• Support CAL to maintain a clear and credible voice on poverty, social isolation and access to justice across Liverpool City Region.

• Develop productive relationships with communications contacts at partner, funder, media and local authority organisations.

• Coordinate local media activity, including press releases, routine enquiries and media contacts, escalating sensitive issues appropriately.

• Strengthen CAL’s presence on LinkedIn and other professional platforms to support recruitment, partnerships and reputation.

• Coordinate communications links with Citizens Advice offices across Liverpool City Region and identify opportunities for joint activity.

• Monitor internal and external channels for emerging reputational risks and support agreed responses.

3. Engage colleagues and strengthen internal communications

• Coordinate internal communications that support staff engagement, organisational cohesion and agreed change priorities.

• Use SharePoint, newsletters, Yodeck and Teams effectively and consistently.

• Provide guidance, training and practical resources so colleagues and volunteers can communicate confidently and apply CAL’s brand consistently.

• Ensure internal messaging promotes transparency and supports staff wellbeing and organisational change.

4. Manage digital content and communications resources

• Coordinate accessible, high-quality website and social media content that supports agreed organisational priorities.

• Put clear processes in place so operational staff and volunteers can complete routine updates.

• Provide editorial oversight for case studies, campaigns and organisational announcements.

• Maintain approved brand assets, templates and guidance so colleagues can access current, compliant resources.

• Develop practical standards, workflows and approval processes for communications outputs.

• Commission marketing materials and coordinate colleagues and volunteers who contribute to content production.

• Ensure communications are inclusive, accessible and compliant with data protection requirements.

5. Contribute to our mission and culture

• Champion CAL’s values and ensure communications are inclusive, accessible and reflective of the communities we serve.

• Use audience insight and, where appropriate, the experiences of people who use our services to inform communications and brand activity.

• Promote safe, ethical and responsible communications practice.

• Support hybrid working and contribute to a positive organisational culture.

Person specification

We’re looking for someone who combines creativity, sound judgement and organised delivery.

Essential experience and skills

• Experience planning and delivering audience-led communications, brand or campaign activity, with the ability to turn complex issues into clear and engaging content.

• Experience creating and managing content across digital and internal channels, building stakeholder relationships and supporting media activity.

• Ability to coordinate colleagues and volunteers, provide constructive guidance and maintain clear standards and workflows.

• Strong analytical judgement, with experience using audience insight and communications data to evaluate impact and make evidence-based recommendations.

• Excellent written and verbal communication skills, with experience producing accessible and inclusive communications.

• Experience supporting brand governance through guidance, asset management, monitoring or colleague training.

Desirable

• Experience in the charity, advice, or public sector.